Digital marketing services
3 core digital marketing expertises
Key areas of expertise include managing complex projects, implementing data-driven marketing strategies, and optimizing customer experience.
From coordinating cross-functional teams to translating data insights into actionable decisions, the approach combines strategic vision with hands-on execution. By aligning business objectives with customer needs, each initiative is designed to drive performance, improve engagement, and create seamless user journeys across touchpoints. The goal is not just to deliver projects, but to build meaningful, data-informed experiences that strengthen brands and foster long-term loyalty.
Project Management
Data & Analytics
Customer experience
Project Management
Define a framework to manage marketing
projects efficiently.
Define a structured approach to plan, coordinate and deliver digital marketing projects in line with business objectives, timelines and budgets.
This service ensures alignment between stakeholders, efficient execution and clear governance to turn strategy into concrete,
measurable outcomes.
Know-how: Cross-functional teams coordination | Agile method / JIRA | Budget management | Planification | Agency management | Digital transformation | Website revamping | Guidance & Mentoring
Data &
Analytics
This service supports brands in building
coherent, data-driven marketing strategies.
Define a clear vision of how data and analytics can support marketing objectives, such as improving performance, optimizing budget allocation and strengthening decision-making.
This service helps structure objectives, identify relevant KPIs and leverage the most appropriate analytics tools to build coherent,
measurable and efficient marketing strategies.
Know-how: Analysis | KPI | Performance | Analytics tools | Data-visualization | Power BI | OKR | Reporting | Monitoring impact | Tracking implementation | Google platforms (ads, analytics, search console) | A&B testing
Customer Experience
Helping brands deliver meaningful interactions that truly resonate with their customers.
Design and optimize customer experiences by analyzing the entire user journey and all interaction points.
The service ensures that every touchpoint is coherent, seamless, and aligned with both user needs and business objectives, creating measurable impact and long-term engagement.
Know-how: Lead generation | Brand awareness | Cross-channel | E-reputation | SEO-SEA | UX-UI | Newsletter | Emailings | Website & App | Social media | Content marketing | Social ads | Linkedin | Meta | Video creation
Let’s meet
Marketing consultant passionate about turning complexity into clear strategies.
With over 20 years of experience in corporate and international contexts, I help brands structure their marketing and focus on what truly drives results.
